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Cross-Sell Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Cross-Sell that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own Cross-Sell emails.

What should go into Cross-Sell emails?

A good Cross-Sell email is personalized and highlights complementary products that add value to the customer's initial purchase. It should be visually appealing, concise, and include a clear call-to-action that encourages further engagement.

  • Personalized Greeting: Start with the customer's name to create a personal connection. For example, "Hi [Customer Name], we thought you might like these!"
  • Relevant Product Suggestions: Offer products that complement their recent purchase. Use phrases like "Complete your look with..." or "Customers who bought this also loved..."
  • Clear Call-to-Action: Encourage immediate action with phrases like "Shop Now" or "Add to Cart". Make the button prominent and easy to find.
  • Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing. Highlight the products with attractive visuals.
  • Exclusive Offers: Provide special discounts or limited-time offers to create urgency. For instance, "Get 20% off your next purchase!"
  • Customer Testimonials: Include reviews or ratings to build trust. Phrases like "See why others love it" can be very effective.

Let's jump into it and check out 10 email examples of good Cross-Sell emails!

10 Cross-Sell Email Examples

1) Miro

Miro

Miro is a collaborative online whiteboard platform designed to help teams work together effectively, regardless of their physical location. The email is effective for cross-selling because it emphasizes the platform's ability to keep projects moving seamlessly across different places and times, highlighting its utility for remote and distributed teams. This can attract existing users to explore additional features or services offered by Miro, thereby increasing engagement and potential revenue.

2) Pearly

Pearly

Pearly's email highlights their best-selling bundle of the year, showcasing popular products that customers love. This Cross-Sell email is effective because it leverages the popularity of the bundle to encourage additional purchases, creating a sense of urgency and appealing to customers' desire for highly-rated items.

3) Teachable

Teachable

Teachable is a platform that allows users to create and sell online courses. The email is effective for cross-selling because it introduces a new feature that allows users to sell Teachable products directly from their WordPress sites, attracting existing WordPress users who want to expand their offerings and increasing the potential for additional sales and customer engagement.

4) Burrow

Burrow

Burrow is a furniture company known for its best-selling seating products. The email stands out as a Cross-Sell email because it promotes these popular seating options currently on sale, encouraging customers to make additional purchases by highlighting highly-rated items at a discounted price.

5) Posh Peanut

Posh Peanut

Posh Peanut is a brand that specializes in children's clothing, known for its trendy and high-quality designs. The email titled "Trending for Fall & Selling Fast" effectively captures attention by creating a sense of urgency and relevance, encouraging immediate action from the recipients. The visually appealing design and compelling content make it a standout example of effective email marketing, resonating well with the target audience and driving engagement.

6) Gantri

Gantri

Gantri is a company that specializes in innovative lighting products, particularly wall lights. The email is a good Cross-Sell email because it highlights best-selling wall lights, leveraging social proof to attract existing customers and encourage additional purchases.

7) AWAY

AWAY

AWAY is a brand that sells suitcases and travel accessories. The email featured promotes a sale on their best-selling suitcases, effectively leveraging social proof to attract existing customers and encourage additional purchases.

8) Volkswagen

Volkswagen

Volkswagen is a renowned automobile manufacturer known for its diverse range of vehicles, including the new T-Cross model. The email is a good example of a Cross-Sell email because it promotes the new T-Cross to existing customers or potential buyers, using engaging and colorful language to capture attention and drive interest in the new vehicle, encouraging recipients to consider purchasing it.

9) Moment

Moment

Moment's email announcing the availability of the top-selling Fujifilm X-T50 camera stands out with its clean and structured design. The email features a direct and informative subject line, clear branding, and a prominent call-to-action, making it an effective example of email marketing.

10) Oobli

Oobli

Oobli's email titled "We're Selling Out!!" effectively captures attention with a sense of urgency and exclusivity, encouraging immediate action from recipients. The email is a great Cross-Sell example because it leverages high demand and limited availability to entice customers to explore additional products, driving further engagement and potential sales.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Cross-Sell emails that captivate your audience and drive additional sales. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that highlight complementary products, making it easy to engage and convert your customers.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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