Top 5 Best Email Marketing Tools For Bloggers

Finding the perfect email marketing tool can be tough for bloggers. With so many options, it's hard to know where to start.

Here are five great choices to help you connect with your readers and grow your blog. Let's dive in!

Reasons for Using an Email Marketing Tool

• Audience Engagement: Email marketing tools help bloggers maintain regular contact with their audience, fostering a sense of community and loyalty.
• Personalization: These tools allow bloggers to tailor content to individual subscribers, increasing relevance and engagement.
• Analytics: Bloggers can track open rates, click-through rates, and other metrics to understand what content resonates most with their audience.
• Automation: Automating email campaigns saves time and ensures consistent communication, even when the blogger is busy.
• Monetization: Email marketing tools can help bloggers promote products, services, or affiliate links, providing a steady revenue stream.

A Quick Look

Here are the top 5 email marketing tools for bloggers:

1. Flodesk
2. Moosend
3. Campaign Monitor
4. Constant Contact
5. Drip

Email Marketing Tools For Bloggers

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, with flat-rate pricing, pricing stays the same no matter how big the list gets.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
• Not for All Enterprises: Flodesk does not provide API and webhooks, limiting its use for enterprises that need to trigger automations from business logic.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight its user-friendly interface, beautiful templates, and exceptional value for money. Users rave about its seamless integration with platforms like Shopify and its top-notch automation systems.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Moosend

Moosend is an email marketing and automation platform that offers tools for creating and sending email campaigns, including a newsletter editor, segmentation, personalization, A/B testing, and reporting. It also provides automation tools to streamline marketing tasks, such as user behavior tracking and a workflow builder, along with growth tools like landing pages and subscription forms.

Pros of Using Moosend

• Affordable email marketing: Moosend offers cost-efficient plans for businesses of all sizes.
• Seamless onsite event tracking: The platform provides tools to track user behavior and interactions.
• Great support: Moosend offers 24/7 email support and 24/5 live chat support.

Cons of Using Moosend

• Limited Integrations: Moosend offers fewer integrations compared to some of its competitors, which can be a drawback for businesses relying on a wide range of third-party tools.
• Basic Reporting: While Moosend provides essential analytics, its reporting features are not as advanced as those offered by other email marketing platforms, potentially limiting in-depth analysis.

Pricing

Moosend offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $24 per month
• 10,000 Subscribers: $88 per month

Reviews

Moosend reviews highlight its intuitive interface, affordability, and responsive customer support, though users express frustration with the limited aesthetic templates and occasional issues with the email editor.

Moosend is a game changer for our email marketing needs, offering a seamless experience and powerful automation tools. - Elizabeth H. (Rating: 5/5)

While Moosend has some useful features, the interface can be clunky and difficult to navigate at times. - Michael B. (Rating: 2.5/5)

3. Campaign Monitor

Campaign Monitor provides email marketing services that include tools for creating, sending, and analyzing email campaigns. The platform offers features such as email template builders, segmentation, personalization, marketing automation, transactional emails, and analytics.

Pros of Using Campaign Monitor

• Ease of use: Campaign Monitor offers a drag-and-drop email builder.
• Customization: The platform provides complete customization options for emails.
• Mobile optimization: Templates are optimized for mobile devices.

Cons of Using Campaign Monitor

• Limited Integrations: Campaign Monitor offers fewer integrations compared to some of its competitors, which can be a drawback for businesses relying on a wide range of third-party tools.
• Basic Reporting: While Campaign Monitor provides essential analytics, its reporting features are not as advanced as those offered by other email marketing platforms, potentially limiting in-depth analysis.

Pricing

Campaign Monitor offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $44 per month
• 10,000 Subscribers: $109 per month

Reviews

Campaign Monitor reviews highlight its ease of use and customization options, but some users find the limited integrations and basic reporting features frustrating.

Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)

The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)

4. Constant Contact

Constant Contact provides digital marketing services that include email marketing, social media marketing, SMS marketing, ecommerce tools, event marketing, AI and automation tools, and integrations with other apps. Their platform allows users to create, send, and track email campaigns, manage social media posts, and build and grow email lists.

Pros of Using Constant Contact

• Trusted by millions of users: Constant Contact has a large user base.
• Comprehensive customer support: The platform offers various support options, including a dedicated phone line for assistive technology users.
• Access to marketing experts: Users can connect with a network of experts for events and speaking engagements.

Cons of Using Constant Contact

• Limited Customization: While Constant Contact offers a range of templates, the customization options are not as extensive as some other platforms. This can be a drawback for users looking for highly tailored email designs.
• Higher Pricing: Constant Contact's pricing plans are relatively higher compared to other email marketing tools, which can be a concern for small businesses or startups with limited budgets.

Pricing

Constant Contact offers pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $50 per month
• 10,000 Subscribers: $120 per month

Reviews

Constant Contact reviews highlight its ease of use, intuitive interface, and effective email marketing capabilities. However, users have expressed frustrations with customer support and certain feature limitations.

Great, Easy-To-Use Platform. Our Business Loves Constant Contact. - Cameron L. (Rating: 4.0/5)

Constant Contact is what you need. However, it lacks some advanced features. - Cameron L. (Rating: 3.0/5)

5. Drip

Drip is a marketing automation platform that helps businesses automate their email marketing and multi-channel marketing strategies. It offers tools for segmentation, email design, onsite marketing, and customer insights to streamline marketing efforts and provide clear data on customer behavior.

Pros of Using Drip

• Powerful and affordable marketing automation platform: Drip offers robust automation features at a competitive price.
• Easy-to-use with a visual drag-and-drop workflow builder: The platform simplifies the creation of automated workflows.
• High email deliverability rate (99%): Ensures that emails reach the intended recipients effectively.

Cons of Using Drip

• Limited Integrations: Drip offers fewer integrations compared to some of its competitors, which can be a drawback for businesses relying on a wide range of third-party tools.
• Basic Reporting: While Drip provides essential analytics, its reporting features are not as advanced as those offered by other email marketing platforms, potentially limiting in-depth analysis.

Pricing

Drip offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39 per month
• 10,000 Subscribers: $154 per month

Reviews

Drip reviews highlight its intuitive interface, effective email segmentation, and robust automation features, but users have expressed frustrations with occasional bugs, a complex learning curve for beginners, and the need for more integrations.

Easy to use automation tool with a clean interface and helpful customer support. - Paritosh C. (Rating: 4.0/5)

The platform is powerful but can be overwhelming for beginners. - Sarah M. (Rating: 3.0/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, bloggers should consider the following:

1. Ease of Use: The platform should be intuitive and user-friendly, allowing bloggers to create and send emails without technical expertise.
2. Customization Options: Look for tools that offer customizable templates and design flexibility to match the blog's branding.
3. Automation Capabilities: The tool should support automated workflows to save time and ensure consistent communication with subscribers.
4. Analytics and Reporting: Robust analytics are essential for tracking email performance and understanding audience engagement.
5. Integration with Other Tools: Ensure the platform integrates seamlessly with other tools and services used by the blogger, such as social media platforms and e-commerce solutions.

Which One Should You Go With?

Each of these email marketing tools offers unique features and benefits, making them all excellent choices for bloggers looking to enhance their email marketing strategy. However, if you're seeking a platform that combines ease of use, beautiful design, and powerful automation, Flodesk stands out as a top contender.

Ready to elevate your email marketing game? Sign up for free and experience the Flodesk difference today!