Finding the perfect email marketing tool can be a game-changer for your ecommerce business. With so many options available, it can be tough to know where to start.
We've rounded up five great choices to help you connect with your customers and boost your sales. Let's dive in and explore the best tools for your needs.
Reasons for Using an Email Marketing Tool
Customer Engagement: Email marketing tools help maintain regular communication with customers, keeping them engaged and informed about new products, promotions, and updates.
Personalization: These tools allow for personalized email campaigns, making it easier to target specific customer segments with tailored content.
Automation: Automating email campaigns saves time and ensures timely delivery of messages, enhancing efficiency and consistency.
Analytics: Email marketing platforms provide detailed analytics, helping businesses track open rates, click-through rates, and overall campaign performance.
Cost-Effective: Compared to traditional marketing methods, email marketing is more affordable and offers a higher return on investment.
A Quick Look
Here are the top 5 email marketing tools for ecommerce businesses:
Flodesk
ActiveCampaign
EmailOctopus
Klaviyo
Mailmunch
Email Marketing Tools For Ecommerce Business
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of Using Flodesk
No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not offer API and webhooks for enterprises that might want to trigger automations from business logic, limiting its suitability for larger businesses with complex needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's user-friendly interface, beautiful templates, and exceptional value for money. Users rave about its seamless automation systems and excellent customer support, making it a reliable partner for business growth.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. ActiveCampaign
ActiveCampaign provides marketing automation, email marketing, sales automation, and CRM tools to help businesses manage customer interactions and automate various marketing and sales processes. The platform integrates with over 900 tools, including Shopify, WordPress, and Slack, to streamline workflows and enhance functionality.
Pros of Using ActiveCampaign
AI-powered automations: ActiveCampaign uses AI to create personalized marketing campaigns.
Omnichannel marketing: The platform allows reaching audiences across email, SMS, and ads.
Sales automation and CRM: Tools to prioritize opportunities and automate tasks are included.
Cons of Using ActiveCampaign
Complexity for Beginners: ActiveCampaign's extensive features and capabilities can be overwhelming for new users. The learning curve is steep, requiring time and effort to fully understand and utilize the platform effectively.
Cost: While ActiveCampaign offers a range of powerful tools, the pricing can be a barrier for small businesses or startups. The cost increases with the number of contacts and additional features, making it less accessible for those with limited budgets.
Pricing
ActiveCampaign offers pricing plans that scale with the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $31.20 per month
10,000 Subscribers: $149 per month
Reviews
ActiveCampaign reviews highlight its powerful automation and CRM functionalities, with users praising its ease of use and integration capabilities. However, some users find the learning curve steep and customer support response times slow.
ActiveCampaign offers a user-friendly interface and powerful automation features that make it a top choice for marketers. - Khaled B. (Rating: 4.5/5)
While ActiveCampaign has robust features, the learning curve can be steep for new users. - Sarah M. (Rating: 3/5)
3. EmailOctopus
EmailOctopus provides tools for creating and sending emails, including customizable templates and a drag-and-drop editor. The platform also offers features for segmenting lists, personalizing emails, and setting up automated email sequences for onboarding new subscribers.
Pros of Using EmailOctopus
Customizable templates and drag-and-drop editor: EmailOctopus offers tools for creating and sending emails with ease.
List segmentation and personalization: The platform allows for targeted email campaigns by segmenting lists and personalizing content.
Automated workflows: EmailOctopus provides automated email sequences for onboarding new subscribers.
Cons of Using EmailOctopus
Limited Integrations: EmailOctopus offers fewer integrations compared to other email marketing platforms. This can be a drawback for businesses that rely on a variety of tools and need seamless connectivity between their marketing software and other applications.
Basic Reporting: The platform's reporting features are relatively basic. While it provides essential metrics, it lacks advanced analytics and detailed insights that some businesses may require to optimize their email marketing strategies effectively.
Pricing
EmailOctopus offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Reviews
EmailOctopus reviews reveal that users appreciate its simplicity, ease of use, and cost-effectiveness. However, frustrations include customer support issues, account verification delays, and limitations in automation and design features.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
4. Klaviyo
Klaviyo is a CRM and marketing platform tailored for B2C businesses. It provides tools for email and SMS marketing, integrates with eCommerce systems, and offers features for marketing automation, customer data management, and analytics.
Pros of Using Klaviyo
Usable for both novices and experts: Klaviyo is designed to be accessible for users with varying levels of expertise.
Helps understand data to drive better customer experiences: The platform provides tools to analyze customer data for improved marketing strategies.
Unified customer profiles for comprehensive customer insights: Klaviyo consolidates customer information into single profiles for better understanding and targeting.
Cons of Using Klaviyo
High Cost: Klaviyo's pricing can be a significant drawback for small businesses or startups. As the number of contacts increases, the cost can become prohibitive, making it less accessible for those with limited budgets.
Complexity: While Klaviyo offers a wide range of features, the platform can be overwhelming for new users. The learning curve is steep, requiring time and effort to fully understand and utilize its capabilities effectively.
Pricing
Klaviyo offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $75 per month
10,000 Subscribers: $190 per month
Reviews
Klaviyo reviews highlight its ease of use, powerful automation, and seamless integration with Shopify, but users find it expensive and note a steep learning curve for new users.
Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)
Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)
5. Mailmunch
Mailmunch provides tools for lead generation and email marketing. Their services include forms and popups, landing pages, email marketing, marketing automation, cart abandonment solutions, coupons, spinwheels, Shopify pages, and marketing analytics.
Pros of Using Mailmunch
Easy to set up: Mailmunch can be configured in less than 5 minutes.
Free to get started: The platform offers a free plan to begin using its services.
Helps capture more subscribers: Mailmunch is designed to convert site visitors into customers.
Cons of Using Mailmunch
Limited Customization Options: While Mailmunch offers a variety of templates and tools, some users find the customization options to be limited. This can be a drawback for businesses looking for highly tailored and unique email designs.
Basic Reporting Features: Mailmunch's reporting and analytics features are relatively basic compared to other email marketing platforms. This can make it challenging for businesses to gain in-depth insights and optimize their marketing strategies effectively.
Pricing
Mailmunch offers several pricing plans to accommodate different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $34.99 per month
10,000 Subscribers: $49.99 per month
Reviews
Mailmunch reviews reveal that users appreciate its ease of use, intuitive interface, and good customer support, but some find the design flexibility limited and templates outdated.
Great Customer Service! Mailmunch has made it easy to purchase the program I needed and support to follow was amazing! It is so easy to use and I am not very tech savvy at all! - Tina M. (Rating: 4.5/5)
It's ok. Relatively easy to use if you don't have design experience. Customer support is pretty good. - Verified User in Retail (Rating: 3/5)
What to Consider When Selecting an Email Marketing Tool?
When selecting an email marketing tool for your ecommerce business, consider these five crucial factors:
Integration with Ecommerce Platforms: Ensure the tool integrates seamlessly with your ecommerce platform (e.g., Shopify, WooCommerce).
Automation Capabilities: Look for robust automation features to streamline workflows, such as abandoned cart emails and personalized product recommendations.
Segmentation and Personalization: The ability to segment your audience and personalize emails based on customer behavior and preferences is essential.
Analytics and Reporting: Detailed analytics and reporting features help track performance and optimize campaigns for better results.
Scalability and Pricing: Choose a tool that offers scalable pricing plans to accommodate your business growth without breaking the bank.
Which One Should You Go With?
Each of these email marketing tools offers unique features and benefits, making them excellent choices for ecommerce businesses. However, if you're looking for a user-friendly platform with beautiful templates and flat-rate pricing, Flodesk stands out as a top contender.
Ready to elevate your email marketing game? Sign up for free and experience the simplicity and power of Flodesk today.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
