Omnisend is a marketing automation platform designed for ecommerce businesses, offering integrated email and SMS marketing solutions. Their pricing plans range from a free tier to more advanced options, as detailed on their pricing page. Omnisend provides features such as customizable email campaigns, SMS marketing, web push notifications, product reviews, pre-built automations, real-time audience segmentation, and over 130 pre-built integrations. They also offer 24/7 customer support.
Reasons for Considering Omnisend Alternatives
Omnisend's user interface can be complex and not very intuitive.
Customization options for campaigns are limited compared to competitors.
Advanced features come at a high price, which may not be cost-effective for small businesses.
Customer support can be slow and unresponsive at times.
A Quick Look
Here are the top 5 alternatives to Omnisend:
Flodesk
Get Response
SendX
Mailjet
SendGrid
Best Alternatives to Omnisend
1. Flodesk
Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. It enables the creation, sending, and automation of emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as email lists grow.
Pros of Using Flodesk
Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Easiest Automations: Flodesk’s visual editor simplifies the creation of automated email sequences, making it easy even for beginners. Pre-built templates allow users to set up automations quickly, while other platforms may take hours or days.
Cons of Using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.
Pricing
Flodesk is the only platform that offers flat-rate pricing, charging $38 per month regardless of how much an email list grows or how many emails are sent.
Unlimited Emails and Subscribers: Flodesk allows unlimited emails to be sent to unlimited subscribers with no additional fees, no matter the size of the list.
Flat Rate, Big Savings: Costs with other platforms can increase significantly. Flodesk is simple — it remains at just $38 per month.
Reviews
Flodesk reviews highlight its user-friendly interface and stunning email templates, with users praising it as "the most beautiful email software" and "the reliable partner that simplifies my business growth." The platform's automation systems and customer support are also frequently lauded, making it a favorite among small businesses and creatives.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Get Response
Get Response offers a suite of marketing tools including email marketing, marketing automation, and landing page creation. The platform also provides features like autoresponders, website builders, and ecommerce integrations, catering to marketers, ecommerce businesses, and content creators.
Pros of Using Get Response
High Deliverability Rate: Ensures emails reach recipients' inboxes effectively.
Comprehensive Tools: Offers a wide range of features for email marketing, automation, and content monetization.
24/7 Support: Provides round-the-clock customer support for users.
Cons of Using Get Response
Pricing for Creators: The plan for creators starts at $69 per month, which might be considered expensive for individual creators or small businesses compared to other platforms.
Complexity for Beginners: The platform offers a wide range of features and tools, which might be overwhelming for beginners or those not familiar with advanced marketing automation and integrations.
Pricing
Get Response offers various pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $23.20 per month
10,000 Subscribers: $79 per month
Reviews
Get Response reviews highlight its high deliverability rate and comprehensive marketing tools, but users find the pricing steep and the platform complex for beginners.
"Exceptional Customer Service For Over 7 Years. The platform is intuitive and constantly evolving to meet our needs." - Richard F. (Rating: 5/5)
"The interface can be clunky at times, and the automation features are not as advanced as competitors." - Sarah M. (Rating: 3/5)
3. SendX
SendX is an email marketing software platform that offers services such as email campaigns, automation, templates, pop-up forms, landing pages, and deliverability optimization. It also provides API integrations, list cleaning, and various tools to enhance email deliverability and user engagement.
Pros of Using SendX
High Deliverability Rates: Ensures emails reach recipients' inboxes effectively.
Automation Workflows: Provides tools to design customer journeys and automate marketing efforts.
Integration with Popular Tools: Connects with platforms like Shopify, WooCommerce, Stripe, and PayPal via Zapier.
Cons of Using SendX
Invoice Availability: Invoices are only provided on a request basis, which might be inconvenient for users who need immediate access to their billing information.
Cryptocurrency Payment: The platform does not accept cryptocurrency as a method of payment, which could be a limitation for users who prefer this payment method.
Pricing
SendX offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19.99 per month
10,000 Subscribers: $59.99 per month
Reviews
SendX reviews highlight its high deliverability rates and user-friendly automation workflows, but some users find the lack of immediate invoice availability and the absence of cryptocurrency payment options frustrating.
"SendX revolutionized my mass email marketing efforts providing an exceptional, user-friendly platform." - Jitesh D. (Rating: 4.6/5)
"Extremely useful for email marketing automation, but the interface could be more intuitive." - Nate O. (Rating: 3/5)
4. Mailjet
Mailjet offers email marketing tools for creating and sending campaigns, newsletters, and automated emails. It also provides an email API for seamless email sending, along with deliverability tools to manage sending reputation and avoid spam folders.
Pros of Using Mailjet
Ease of Use: The platform is designed to be user-friendly, making it accessible for both beginners and advanced users.
Collaboration Tools: Robust tools for team collaboration, allowing multiple users to work on email campaigns simultaneously.
Deliverability: Expert-approved deliverability tools to ensure emails reach the inbox and avoid spam folders.
Cons of Using Mailjet
Complexity for Beginners: While Mailjet offers a wide range of features and tools, the platform can be overwhelming for beginners who may find it challenging to navigate and utilize all the functionalities effectively.
Limited Customization Options: Despite offering various templates and design tools, some users may find the customization options limited, particularly when it comes to advanced design and coding capabilities.
Pricing
Mailjet offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $17 per month (for 15,000 email sends)
10,000 Subscribers: $37 per month (for 50,000 email sends)
Reviews
Mailjet reviews highlight its ease of use and robust collaboration tools, but some users find the platform overwhelming for beginners and limited in customization options.
"The interface is somewhat clunky and the customer support could be better." - Sarah K. (Rating: 2.5/5)
"Easy to use marketing platform for designing and marketing campaigns." - Muhammad H. (Rating: 5/5)
5. SendGrid
SendGrid offers two main services: an Email API and Email Marketing Campaigns. The Email API provides email delivery at scale with features like SMTP service, email validation, deliverability insights, dynamic templates, and email infrastructure. The Email Marketing Campaigns service includes tools for creating email campaigns, such as email automation, signup forms, email testing, email design, email templates, and email statistics.
Pros of Using SendGrid
High Deliverability Rate: Ensures emails reach recipients' inboxes effectively.
Large Volume Processing: Handles over 148 billion emails monthly.
Reliable Performance: Maintains consistent performance during peak sending times.
Cons of Using SendGrid
Complex Setup for Beginners: SendGrid's extensive features and customization options can be overwhelming for new users. The initial setup process may require a steep learning curve, making it challenging for those without prior experience in email marketing or API integrations.
Limited Customer Support: While SendGrid offers various support options, some users have reported slow response times and limited assistance for complex issues. This can be frustrating for businesses that require prompt and effective support to resolve technical problems.
Pricing
SendGrid offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19.95 per month (50-100k emails a month)
10,000 Subscribers: $19.95 per month (50-100k emails a month)
Reviews
SendGrid reviews highlight its ease of integration, user-friendly interface, and reliable email delivery, but users are frustrated with poor customer support and high pricing.
"Great way to send email from other platforms. The integration process is seamless and efficient." - Franco P. (Rating: 5/5)
"The service is reliable but lacks some advanced features. Customer support could be more responsive." - Sarah L. (Rating: 3/5)
What to Consider When Selecting a Omnisend Alternative?
Feature Set: Ensure the alternative offers a comprehensive suite of features, including email marketing, SMS marketing, automation, and segmentation. These are crucial for ecommerce businesses to effectively reach and engage their audience.
Pricing Structure: Look for transparent and scalable pricing plans that fit your business size and growth. Consider whether the platform charges based on the number of subscribers or offers flat-rate pricing.
Ease of Use: The platform should have an intuitive user interface and easy-to-use tools for creating and managing campaigns. This is especially important for small businesses or teams with limited technical expertise.
Integration Capabilities: Check if the platform integrates seamlessly with other tools and services you use, such as ecommerce platforms, payment gateways, and CRM systems. This ensures a smooth workflow and data synchronization.
Customer Support: Reliable and accessible customer support is essential. Look for platforms that offer 24/7 support, comprehensive help centers, and positive user reviews regarding their support services.
Which One Should You Go With?
Choosing the right email marketing platform depends on your specific needs and business goals. While all the alternatives offer robust features and reliable performance, Flodesk stands out for its user-friendly interface and flat-rate pricing, making it an excellent choice for small businesses and creatives. If you're looking for a hassle-free, beautifully designed email marketing solution, Flodesk might just be the perfect fit for you.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
Discover what you can do with Flodesk
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
