Act-On provides marketing automation software designed to help marketers drive business results efficiently. Their pricing is based on active contacts, with plans starting at $900 per month for the Professional tier. Act-On offers features such as multichannel marketing, AI-powered analytics, automated lead scoring, and integrations with over a thousand marketing technologies. They also provide professional services for implementation and migration, ensuring high deliverability rates for email campaigns.
Reasons for Considering Act-On Alternatives
Act-On's user interface can be less intuitive compared to competitors.
Some users report issues with email deliverability and functionality.
Act-On's pricing may be high for small to mid-sized businesses.
Limited advanced features may not meet the needs of more sophisticated marketing teams.
A Quick Look
Here are the top 5 alternatives to Act-On:
Flodesk
Cakemail
Campaigner
Activetrail
Robly
Best Alternatives to Act-On
1. Flodesk
Flodesk is the most intuitive email marketing platform for small businesses, designed to help them grow, nurture, and monetize email lists beautifully. It allows emails to be easily created, sent, and automated to increase reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, costs stay the same no matter how big the list grows.
Pros of Using Flodesk
Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Easiest Automations: Flodesk’s visual editor simplifies the creation of automated email sequences, making it easy even for beginners. Pre-built templates allow users to set up automations quickly, while other platforms may take hours or days.
Cons of Using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
Not for All Enterprises: Flodesk does not provide API and web hooks, limiting its ability to trigger automations from business logic, making it less suitable for enterprises with complex automation needs.
Pricing
Flodesk is the only platform that offers flat-rate pricing, charging $38 per month regardless of how much an email list grows or how many emails are sent.
Unlimited Emails and Subscribers: Flodesk allows unlimited emails to be sent to unlimited subscribers with no additional fees, no matter the size of the list.
Flat Rate, Big Savings: Costs with other platforms can increase significantly. Flodesk is simple — it remains at just $38 per month.
Reviews
Flodesk reviews are overwhelmingly positive, with users praising its user-friendly interface, exceptional customer support, and outstanding value for money. Many testimonials highlight how Flodesk's automation systems and beautiful templates make it a top choice for small businesses and marketing professionals alike.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Cakemail
Cakemail offers email marketing services that include creating and sending branded emails, automating customer interactions, and managing audience data. They also provide professional services such as platform migration, integration with other tools, and performance analysis to optimize email campaigns.
Pros of Using Cakemail
Automated Customer Interactions: Streamlines communication with customers through automated email sequences.
Audience Data Management: Facilitates the organization and segmentation of subscriber data for targeted campaigns.
Integration with Other Tools: Allows seamless connection with various marketing and business tools for enhanced functionality.
Cons of Using Cakemail
Resource-Intensive Deliverability Management: Managing deliverability is crucial for maintaining a good sender reputation, but it can be resource-intensive, requiring significant effort and resources to ensure high deliverability rates.
Approval for Free Email Credit Plan: The 35,000 free email credit plan is subject to approval, which could be a potential drawback for users seeking immediate access to large-scale email credits without undergoing an approval process.
Pricing
Cakemail offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19 per month
10,000 Subscribers: $50 per month
Reviews
Cakemail reviews highlight its user-friendly design, customizable templates, and affordability, especially for small businesses. However, users have reported issues with customer support during high traffic times, limited features, and problems with third-party integrations.
"Effortless email marketing with Cakemail. The platform is intuitive and easy to use." - Sourav K. (Rating: 5/5)
"Cakemail is a decent tool for small businesses. However, it lacks some advanced features." - Emily R. (Rating: 3/5)
3. Campaigner
Campaigner is an email marketing platform that offers services such as email automation, SMS marketing, and deliverability management. It also provides tools for advanced segmentation, dynamic content, and conversion tracking to help businesses manage and optimize their marketing campaigns.
Multi-Channel Marketing: Supports both email and SMS marketing, allowing for comprehensive campaign strategies.
24/7 Customer Support: Provides round-the-clock assistance through phone, chat, and email.
Cons of Using Campaigner
Complexity for Beginners: While the platform offers advanced features and customization options, it may be overwhelming for beginners or small businesses without dedicated marketing teams.
Limited Availability of Capture Feature: The Capture feature is only available to US-based customers, which limits its accessibility for international users.
Pricing
Campaigner offers various pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $23.60 per month for 2,000 contacts.
10,000 Subscribers: $71.60 per month for 10,000 contacts.
Reviews
Campaigner reviews reveal a mixed to positive sentiment, with users praising its ease of use, effective email marketing features, and helpful customer support. However, frustrations include emails landing in spam folders, a learning curve, and the need for more advanced analytics options.
"Campaigner offers a solid set of features, but the interface can be a bit clunky at times." - Sattwik M. (Rating: 3/5)
"Campaigner is a powerful tool for email marketing with excellent customer support." - Jane R. (Rating: 4.5/5)
4. Activetrail
ActiveTrail offers email marketing software and related services, including marketing automation, SMS marketing, and landing page creation. Their platform allows businesses to create and manage multichannel campaigns, automate customer journeys, and gather feedback through online surveys.
Advanced Analytics: Provides real-time data and analytics for tracking, testing, and optimizing campaigns.
Mobile Responsiveness: Ensures emails are optimized for mobile devices.
Cons of Using Activetrail
Complexity in Advanced Features: Some users may find the advanced features of ActiveTrail to be complex and challenging to navigate. While the platform offers a wide range of functionalities, mastering these features may require a steep learning curve, especially for users who are not tech-savvy or new to email marketing and automation tools.
Limited Customization Options: Although ActiveTrail provides a variety of templates and tools for creating email campaigns and landing pages, some users may feel that the customization options are limited. This can be a drawback for businesses that require highly tailored and unique designs to match their brand identity.
Pricing
ActiveTrail offers pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $23.20 per month
10,000 Subscribers: $65 per month
Reviews
ActiveTrail reviews show users appreciate its ease of use, multi-channel capabilities, and responsive customer support, but some find the landing page builder limited and the platform complex for beginners.
"The platform is good for basic email marketing but lacks advanced features." - Maria L. (Rating: 2.5/5)
"ActiveTrail offers excellent multi-channel capabilities and a user-friendly interface." - Dao K. (Rating: 4.5/5)
5. Robly
Robly is an email marketing service that provides tools for list growth, email open rate optimization, and campaign automation. It includes features such as customizable templates, real-time reporting, and various integrations to help businesses manage their email marketing efforts efficiently.
Pros of Using Robly
Increased Email Opens: Robly's OpenGen technology is designed to boost email open rates.
Cost-Effective: Offers services at a lower cost compared to many competitors.
Uncertainty about AI Campaign Effectiveness: Some users have expressed doubts about the tangible benefits of Robly's AI-driven campaigns, indicating that the performance improvements may not be as significant as expected.
Design Background Requirement: Users without a design background might find it challenging to create visually appealing templates on their own, although Robly does offer professional design assistance.
Pricing
Robly offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $46.40 per month
10,000 Subscribers: $79 per month
Reviews
Robly reviews highlight its cost-effectiveness, increased email open rates, and 24/7 support, but some users are frustrated with the AI campaign effectiveness and the need for a design background to create appealing templates.
"Robly offers a decent range of features, but the interface can be a bit clunky at times." - Sarah K. (Rating: 3/5)
"The customer support at Robly is exceptional, and the email templates are very easy to customize." - Michael B. (Rating: 4.5/5)
What to Consider When Selecting a Act-On Alternative?
Ease of Use: Look for platforms with intuitive interfaces and user-friendly tools. This is crucial for marketers who need to quickly create and manage campaigns without a steep learning curve.
Automation Capabilities: Ensure the platform offers robust automation features, such as automated email sequences, customer journey mapping, and behavioral triggers. These tools help streamline marketing efforts and improve efficiency.
Integration with Other Tools: Check if the platform can seamlessly integrate with other marketing and business tools, such as CRM systems, e-commerce platforms, and social media. This enhances functionality and ensures a cohesive marketing strategy.
Pricing Structure: Consider the pricing model, especially if it offers flat-rate pricing or charges based on active contacts. This can significantly impact the overall cost, particularly for growing businesses.
Customer Support: Evaluate the availability and quality of customer support, including 24/7 assistance, professional services, and comprehensive knowledge bases. Reliable support can be a lifesaver when technical issues arise.
Which One Should You Go With?
While each of these email marketing platforms offers unique strengths and can be a great fit depending on your specific needs, Flodesk stands out for its simplicity, flat-rate pricing, and user-friendly design. If you're seeking an alternative that combines ease of use with powerful automation features, Flodesk is a compelling choice. Ultimately, the best platform is the one that aligns with your business goals and marketing strategy.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
Discover what you can do with Flodesk
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
