Top 5 Mailercloud Alternatives in 2025

What is Mailercloud?

Mailercloud is an email marketing tool that helps businesses create, send, and track email campaigns. Their pricing plans range from a free tier to customized enterprise solutions, as detailed on their pricing page. They offer features such as a drag-and-drop email template builder, segmentation, email automation, and advanced reporting. Users can also benefit from A/B testing and custom HTML editing capabilities.

Reasons for Considering Mailercloud Alternatives

• Mailercloud's user interface can be complex and not very intuitive.
• There is limited customer support, with no immediate options like live chat or phone support.
• Advanced features can be expensive, making it less cost-effective for some users.
• Mailercloud lacks extensive integration options with other software and platforms.

A Quick Look

Here are the top 5 alternatives to Mailercloud:

1. Flodesk
2. MailOptin
3. Mailtastic
4. Maropost
5. Outfunnel

Best Alternatives to Mailercloud

1. Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping businesses grow, nurture, and monetize their email lists with beautiful designs. Emails can be easily created, sent, and automated to increase reach and sales, with no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, costs stay predictable, no matter how large the subscriber base becomes.

Pros of Using Flodesk

• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Easiest Automations: Flodesk’s visual editor simplifies the creation of automated email sequences, making it easy even for beginners. Pre-built templates allow users to set up automations quickly, while other platforms may take hours or days.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex automation needs.

Pricing

Flodesk is the only platform with true flat-rate pricing, charging $38 per month regardless of the size of an email list or the number of emails sent.

• Unlimited Emails and Subscribers: Unlimited emails can be sent to an unlimited number of subscribers without extra fees.
• Flat Rate, Big Savings: Costs with other platforms can escalate. Flodesk remains at $38 per month, offering significant savings.

Reviews

Flodesk reviews highlight the platform's exceptional ease of use and stunning design templates, with users frequently praising its intuitive interface and beautiful email creation capabilities. Many testimonials describe Flodesk as a reliable partner that simplifies business growth, offering great value for money with its flat pricing model.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. MailOptin

MailOptin is a WordPress plugin that offers lead generation, email automation, and newsletter services. It provides multiple display options for opt-in forms, built-in analytics, exit intent technology, A/B testing, autoresponders, and targeted campaigns, integrating with various email marketing providers and CRMs.

Pros of Using MailOptin

• Comprehensive lead generation solution: MailOptin offers a range of tools to attract and convert leads.
• Automates email campaigns: The plugin helps maintain engagement with automated email sequences.
• Multiple display options: Users can choose from various opt-in form formats to suit their needs.

Cons of Using MailOptin

• Limited Customization Options: While MailOptin offers various display options for opt-in forms, the customization capabilities are somewhat limited. Users may find it challenging to fully tailor the forms to match their brand's unique aesthetic.
• Performance Issues: Some users have reported that MailOptin can slow down their WordPress sites, particularly when multiple forms and automations are active. This can affect the overall user experience and site performance.

Pricing

MailOptin offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $8.25 per month
• 10,000 Subscribers: $8.25 per month

Reviews

MailOptin reviews reveal a mixed sentiment, with users praising its seamless integration and beautiful design, but expressing frustration over limited customization options and high pricing.

"Mailoptin For Elementor Forms Integration Works Seamlessly." - Ankita A. (Rating: 5.0/5)

"Decent Lead Generation WP Plugin." - Verified User (Small-Business, 50 or fewer employees) (Rating: 2.5/5)

3. Mailtastic

Mailtastic offers tools for managing email signatures and integrating them with marketing campaigns. The platform supports compliance with data protection regulations and provides customer support to ensure effective use of its features.

Pros of Using Mailtastic

• Automates email signature management: Reduces manual work.
• Ensures brand consistency: Maintains uniformity across all company emails.
• Turns email signatures into marketing channels: Generates revenue through email signatures.

Cons of Using Mailtastic

• Manual Setup for Employees (Before Using Mailtastic): Before implementing Mailtastic, employees had to manually apply banners in their signatures, which was time-consuming and prone to inconsistencies.
• Limited to Specific Integrations: While Mailtastic offers native integrations with Microsoft 365, Google Workspace, HubSpot, Pardot, and Marketo, it may not support other email clients or CRMs without additional configuration, potentially limiting its usability for some organizations.

Pricing

Mailtastic offers pricing plans that require potential customers to request specific pricing details. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: Request pricing.
• 10,000 Subscribers: Request pricing.

Reviews

Mailtastic reviews highlight the platform's ease of setup, centralized email signature management, and excellent customer support, but users have reported software bugs, synchronization issues, and difficulties in fine-tuning campaigns.

"Mailtastic is a powerful tool for email signature marketing, making it easy to manage and track campaigns." - Christopher M. (Rating: 5/5)

"The platform is useful but has some limitations in customization options." - Sarah L. (Rating: 3/5)

4. Maropost

Maropost offers a suite of integrated commerce tools designed to support business operations across marketing, customer service, merchandising, and commerce. Their services include tools for managing email, SMS, and social media marketing, unifying customer support data, and providing AI-powered search and merchandising software.

Pros of Using Maropost

• Scalability: The platform is designed to scale with fast-growing businesses, ensuring that companies can continue to use Maropost as they expand.
• Integration: Maropost can connect with over 400 popular tools and platforms, allowing businesses to streamline their tech stack.
• Unified Customer Profiles: The Service Cloud consolidates customer data from ecommerce, marketing, and support into a single view.

Cons of Using Maropost

• Complex Requirements for Marketing Operations: Maropost may have a steep learning curve or require significant effort to meet complex marketing needs, making it challenging for businesses without dedicated marketing teams.
• Scalability Concerns for Small Teams: Smaller teams might find Maropost's full capabilities overwhelming or more than they need, potentially leading to underutilization of the platform's features.

Pricing

Maropost offers pricing plans that cater to different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $251 per month
• 10,000 Subscribers: $251 per month

Reviews

Maropost reviews indicate that users appreciate its scalability and integration capabilities, but some find the platform complex and overwhelming for smaller teams.

"The features and customer support of Maropost are top-notch, making it a valuable tool for our marketing needs." - Michael B. (Rating: 4.5/5)

"Maropost offers a solid platform for email marketing, though it can be a bit complex to navigate at times." - Sarah K. (Rating: 3/5)

5. Outfunnel

Outfunnel connects sales and marketing tools by syncing data between applications, tracking web activity, and scoring leads. It integrates with CRM and marketing tools to ensure all marketing engagements are recorded in your CRM, providing a streamlined workflow for targeting leads effectively.

Pros of Using Outfunnel

• Data Sync: Syncs contacts and email engagements between apps and records all marketing engagements in your CRM.
• Lead Scoring: Utilizes sales and marketing data for effective lead scoring.
• Integrations: Connects with various tools like CRM, marketing automation, lead forms, and ad platforms.

Cons of Using Outfunnel

• Limited Customization Options: While Outfunnel offers more complex use cases and field types for contact syncing compared to native CRM integrations, it may still have limitations in customization options for some users.
• Niche Focus: Outfunnel is specifically designed for sales and marketing workflows, which might not be suitable for businesses looking for a more general-purpose workflow automation tool.

Pricing

Outfunnel offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $89 per month
• 10,000 Subscribers: $189 per month

Reviews

Outfunnel reviews reveal that users appreciate its seamless CRM integrations, two-way contact synchronization, and user-friendly interface, but some find the reporting features limited and the dashboard UI needing improvement.

"The Outfunnel service worked perfectly, customer service was phenomenal!" - Max G. (Rating: 5.0/5)

"Outfunnel is a decent tool, but it lacks some advanced features that competitors offer." - Sarah L. (Rating: 2.5/5)

What to Consider When Selecting a Mailercloud Alternative?

1. Ease of Use: Look for platforms with intuitive interfaces and drag-and-drop builders. This ensures that even users without technical skills can create and manage email campaigns efficiently.
2. Automation Capabilities: Consider tools that offer robust automation features, such as autoresponders, email sequences, and A/B testing. These features help streamline marketing efforts and improve engagement.
3. Integration Options: Ensure the platform integrates seamlessly with other tools and CRMs you use. This allows for a unified workflow and better data management across different applications.
4. Pricing Structure: Evaluate the pricing models, especially if you have a growing subscriber list. Flat-rate pricing can be more cost-effective compared to plans that charge based on the number of subscribers or emails sent.
5. Customer Support: Reliable customer support is crucial. Look for platforms that offer comprehensive support options, including live chat, phone support, and extensive documentation to assist you when needed.

Which One Should You Go With?

While each of these email marketing platforms offers unique features and benefits, Flodesk stands out for its ease of use, beautiful design templates, and flat-rate pricing. If you're looking for a user-friendly alternative that won't break the bank as your subscriber list grows, Flodesk is a fantastic choice. Ultimately, the best platform for you will depend on your specific needs and preferences, but you can't go wrong with any of these top contenders.