Vertical Response provides email marketing software and marketing automation tools for businesses of all sizes. Their pricing starts at $13 per month for the Basic Plan and $19 per month for the Pro Plan, with custom pricing for high-volume senders. The platform includes features such as an easy-to-use email editor, automated follow-up emails, a landing page builder, advanced reporting, and a survey creator.
Reasons for Considering Vertical Response Alternatives
The user interface can be complex and unintuitive for beginners.
Customization options are limited, making it hard for designers to create unique newsletters.
Advanced features come at a high price, which may not be cost-effective for all users.
Customer support and regular software updates are often lacking.
A Quick Look
Here are the top 5 alternatives to Vertical Response:
Flodesk
Vision6
Zeta Global
BenchmarkONE
BigMailer
Best Alternatives to Vertical Response
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, with flat-rate pricing, pricing stays the same no matter how big the list gets.
Pros of Using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of Using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
Not for All Enterprises: Flodesk does not provide API and web hooks, limiting its ability to trigger automations from business logic, making it less suitable for larger enterprises with complex automation needs.
Pricing
Flodesk is the only platform with true flat-rate pricing, charging $38 per month regardless of the size of an email list or the number of emails sent.
Unlimited Emails and Subscribers: Unlimited emails can be sent to an unlimited number of subscribers without extra fees.
Flat Rate, Big Savings: Costs with other platforms can escalate. Flodesk remains at $38 per month, offering significant savings.
Reviews
Flodesk reviews highlight the platform's exceptional ease of use, stunning templates, and outstanding customer support, making it a favorite among small-business owners and professionals. Users rave about its user-friendly interface and the value it offers, solidifying Flodesk as a top choice in email marketing.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Vision6
Vision6 is an email and SMS marketing platform that offers tools for creating and managing marketing campaigns. It includes features such as email marketing, CRM and reporting, lead generation, collaboration tools, and integrations with third-party applications.
Pros of Using Vision6
Reliability: Marketed as Australia's most reliable SMS and email marketing platform.
Ease of Use: Features like drag-and-drop editor and AI Content Assistant make it user-friendly.
Comprehensive Features: Includes email and SMS marketing, automation, CRM, reporting, and more.
Cons of Using Vision6
Complexity for Advanced Features: While Vision6 is user-friendly for basic tasks, some users may find advanced features and customizations complex and may require assistance from the support team.
Limited Global Presence: The platform is primarily focused on the Australian market, which might limit its appeal to businesses looking for a more globally-oriented solution.
Pricing
Vision6 offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $21 per month
10,000 Subscribers: $64 per month
Reviews
Vision6 reviews reveal that users appreciate its intuitive interface and exceptional support, but some find the drag-and-drop feature unreliable and the template selection limited.
"The drag and drop feature is unreliable - it is unable to give you two columns of content side by side consistently. It has few templates - so when building your own layouts, you rely solely on the drag and drop feature." - Verified User in Government Administration (Rating: 2.5/5)
"Vision6 has been a breeze for those that aren't too tech savvy to easily create an EDM. For some of the more advanced issues, their local support team have guided me through and been a pleasure to deal with." - Ryan D. (Rating: 4.5/5)
3. Zeta Global
Zeta Global offers a cloud-based marketing platform that helps businesses manage customer data, deliver personalized email marketing, and optimize paid media campaigns. Their services include customer acquisition, growth, retention, omnichannel marketing, and data management, all aimed at improving customer engagement and business outcomes.
Pros of Using Zeta Global
Comprehensive Platform: Zeta offers a single platform that integrates various marketing tools, reducing the need for multiple vendors.
AI and Data-Driven: Utilizes proprietary AI and vast amounts of consumer data to enhance marketing efficiency and effectiveness.
Proven Solutions: Recognized for its groundbreaking technology and has received high scores in various categories, including Vision, AI, and Personalization.
Cons of Using Zeta Global
Complexity in Integration: The platform's comprehensive nature might require significant effort and expertise to integrate seamlessly into existing systems, which could be a barrier for some businesses.
High Cost: The advanced features and proprietary data offered by Zeta Global might come at a high cost, making it less accessible for smaller businesses or those with limited budgets.
Pricing
Zeta Global offers a range of pricing plans tailored to different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: Pricing not available.
10,000 Subscribers: Pricing not available.
Reviews
Zeta Global reviews highlight the platform's user-friendly interface and effective email marketing management, but users are frustrated with bugs, slow customer support, and outdated design issues.
"The program is very user-friendly and easy to use." - Skylar C. (Rating: 4.5/5)
"Does the job but lacks the finesse to provide a great experience." - Syed D. (Rating: 3.0/5)
4. BenchmarkONE
BenchmarkONE offers sales and marketing software tailored for small businesses and marketing agencies. The platform includes CRM, email marketing, marketing automation, and reporting tools to help manage customer relationships and automate marketing efforts.
Pros of Using BenchmarkONE
Ease of Use: The software is designed to be user-friendly, catering to both technical novices and expert coders.
All-in-One Solution: Combines CRM, email marketing, and marketing automation in a single platform.
Targeted Campaigns: Allows for sending personalized and targeted campaigns based on customer behavior.
Cons of Using BenchmarkONE
Complexity for Novices: Despite the claim that the tools are suitable for both novices and experts, the range of features and automation options might be overwhelming for users who are not tech-savvy or new to CRM and marketing automation software.
Limited Customization: The page does not provide detailed information on the extent of customization available within the software, which could be a limitation for businesses with very specific needs or workflows that require more tailored solutions.
Pricing
BenchmarkONE offers pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $87.20 per month
10,000 Subscribers: $159 per month
Reviews
BenchmarkONE reviews highlight the platform's user-friendly interface and effective email marketing management, but users are frustrated with bugs, slow customer support, and outdated design issues.
"While BenchmarkONE offers useful features, the interface can be a bit clunky and slow at times." - Michael T. (Rating: 2.5/5)
"BenchmarkONE has significantly improved our email marketing campaigns, making them more efficient and targeted." - Sarah K. (Rating: 4.5/5)
5. BigMailer
BigMailer is an email marketing platform designed for agencies, allowing the management of multiple brands and email campaigns from a single dashboard. It offers features such as email template customization, data flow automation through integrations, and real-time engagement targeting.
Pros of Using BigMailer
Manage multiple brands: Allows management of unlimited brands from a single dashboard.
Automate data flows: Integrates with apps via Zapier, Integromat, Pabbly, or Zoho, and uses webhooks to push data into applications.
Unified email management: Consolidates promotional and transactional emails, providing a unified customer view with real-time engagement-based targeting.
Cons of Using BigMailer
Amazon SES Requirement for Free Plan: Connecting to Amazon SES for sending emails is mandatory on the free plan, which might be a hassle for users who do not have an Amazon SES account or prefer not to use it.
Contact Deletion for Downgrading: To downgrade to a free plan, users must delete their contacts, provided they have not emailed those contacts in the last 21 days. This could be inconvenient for users who want to retain their contact lists while downgrading.
Pricing
BigMailer offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $2 per month
10,000 Subscribers: $10 per month
Reviews
BigMailer reviews highlight the platform's affordability, reliability, and excellent customer support, but some users find the need for technical knowledge to configure AWS Simple Mail and the lack of more email templates frustrating.
"Amazing 3rd party bulk emailer - guys, I've used at least 10 other services, and BigMailer has, hands-down, the BEST support I've ever experienced from an emailing service. Incredible. They'll get your deliverability and engagement up! Highest possible recommendation!" - D.J. P. (Rating: 5.0/5)
"BigMailer is a decent tool for email campaigns, but it lacks some advanced features that other platforms offer. Customer support is helpful, though." - Sarah M. (Rating: 3.0/5)
What to Consider When Selecting a Vertical Response Alternative?
Ease of Use: Look for platforms with intuitive interfaces and easy-to-use editors. This is crucial for users who may not have advanced technical skills but need to create professional-looking emails quickly.
Automation Capabilities: Ensure the platform offers robust automation features such as automated follow-up emails, autoresponders, and email series. These tools help streamline marketing efforts and save time.
Customization Options: Check for the ability to customize email templates, fonts, and landing pages. This allows businesses to maintain brand consistency and create unique, engaging content.
Integration with Other Tools: Verify that the platform can integrate with other essential tools like CRM systems, e-commerce platforms, and analytics tools. Seamless integration enhances workflow efficiency and data management.
Pricing and Scalability: Consider the cost-effectiveness of the platform, especially as your subscriber list grows. Look for transparent pricing models that offer value without hidden fees, ensuring the platform can scale with your business needs.
Which One Should You Go With?
While each of these email marketing platforms offers unique features and benefits, Flodesk stands out for its simplicity, beautiful design options, and flat-rate pricing. If you're seeking an intuitive and visually appealing solution, Flodesk is a fantastic choice. Ultimately, any of these platforms can help elevate your email marketing efforts, but Flodesk's user-friendly interface and cost-effective model make it a top recommendation.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
Discover what you can do with Flodesk
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
